Mass Communication courses now offer a wide ranging choice of subjects and specializations all across India. Where once mass communication was mainly in the genre of journalism, it has now encompassed areas like advertising & marketing; public relations, corporate communication, marketing communication, film & digital video, online media, new media, photography & broadcast technology, animation and creative writing and a host of others. Aspirants now have a wide choice and more importantly, resources to indulge in such higher post graduate studies that can equip them with tools needed to face the competitive world of business and mass media.
A career in mass communication is sought by many youngsters these days as the industry is booming and there is a requirement for qualified personnel in each and every related field. One can decide to do an undergraduate course, a diploma, part time, post graduate, post graduate diploma or advanced post graduate diploma depending on the college and the area of study and specialization. Some mass communication colleges and institutions in Mumbai are among the best in the country and some even rank among the best of the world. This is due to many important factors like invested excellent faculty members who are professionals and experts from the industry, and ample infrastructure like recording studio, state of the art shooting floor, post production editing suites, to boost creativity and practical experience for the students. This is coupled with Live projects and Internships that pushes the students to go beyond the usual and prepare 360 degree campaigns, think out of the box and come up with solutions to the real-world problems of ad agency, media house, news channel, event company, entertainment house, PR firm, publication and production house etc.
Jobs in the mass communication sector are plenty and varied, constant evolving of the industry results into newer job arenas that are often considered challenging by the new generation. Journalism itself has spread out from the print medium to electronic media and web media which have become very powerful tools of communication. The industry needs reporters, editors, researchers, media planners, creative people, account managers, servicing professionals, PR executives, copy writers, technicians and producers, news anchors, presenters, film marketing professionals and the like. Radio jockeying is another career prospect and there are colleges which offer courses in it. The advertising & marketing sector is also growing rapidly as retail and consumerism spreads out to small towns and even villages in India. Building a career in this field is a lucrative option for anyone who is committed to studying for it and has interest in the field, who understands that creativity and perspiration are two sure keys to a rewarding career graph.
Institutions which offer Mass Communication courses have well thought out and planned course material which is possible because the faculty very often is from the concerned industry. The concrete and applied training and shared experiences by these faculty members serve as tools for learning for the aspirants and give them a clear insight into the working of the field. In order to be successful in this industry, it is needless to say that one’s communication skills at all levels need to be the very best, and the institutions leave no stone unturned to make sure of this. Besides these B schools and colleges/institutes pride themselves for preparing the student to handle pressure and face challenges which come with a demanding job in the communication and mass media sector through hands-on practical experience, infrastructure, and expert faculty.
A career in mass communication is sought by many youngsters these days as the industry is booming and there is a requirement for qualified personnel in each and every related field. One can decide to do an undergraduate course, a diploma, part time, post graduate, post graduate diploma or advanced post graduate diploma depending on the college and the area of study and specialization. Some mass communication colleges and institutions in Mumbai are among the best in the country and some even rank among the best of the world. This is due to many important factors like invested excellent faculty members who are professionals and experts from the industry, and ample infrastructure like recording studio, state of the art shooting floor, post production editing suites, to boost creativity and practical experience for the students. This is coupled with Live projects and Internships that pushes the students to go beyond the usual and prepare 360 degree campaigns, think out of the box and come up with solutions to the real-world problems of ad agency, media house, news channel, event company, entertainment house, PR firm, publication and production house etc.
Jobs in the mass communication sector are plenty and varied, constant evolving of the industry results into newer job arenas that are often considered challenging by the new generation. Journalism itself has spread out from the print medium to electronic media and web media which have become very powerful tools of communication. The industry needs reporters, editors, researchers, media planners, creative people, account managers, servicing professionals, PR executives, copy writers, technicians and producers, news anchors, presenters, film marketing professionals and the like. Radio jockeying is another career prospect and there are colleges which offer courses in it. The advertising & marketing sector is also growing rapidly as retail and consumerism spreads out to small towns and even villages in India. Building a career in this field is a lucrative option for anyone who is committed to studying for it and has interest in the field, who understands that creativity and perspiration are two sure keys to a rewarding career graph.
Institutions which offer Mass Communication courses have well thought out and planned course material which is possible because the faculty very often is from the concerned industry. The concrete and applied training and shared experiences by these faculty members serve as tools for learning for the aspirants and give them a clear insight into the working of the field. In order to be successful in this industry, it is needless to say that one’s communication skills at all levels need to be the very best, and the institutions leave no stone unturned to make sure of this. Besides these B schools and colleges/institutes pride themselves for preparing the student to handle pressure and face challenges which come with a demanding job in the communication and mass media sector through hands-on practical experience, infrastructure, and expert faculty.
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